ATHLETES IN MOTION

AIM believes that improved function and performance are virtues intended for all. With this in mind, the highly knowledgeable coaches provide science-based programs to enhance total athletic development.

Keep reading to find out more about your favorite AIM coaches and trainers!

Matt Herring

Director of Performance - Athletes In Motion

The Director of Performance at Hill Country Indoor, Matt Herring, is responsible for all aspects of performance in sports and team training with Athletes In Motion (AIM). Prior to HCI, Herring spent 15 years as a college and professional strength and conditioning coach. He began his career at the Oklahoma State University where the Cowboys won the Big 12 and advanced to the Final Four in NCAA Basketball. He then joined the staff at the University of Florida where they won multiple SEC titles and back to back NCAA National Championships. Matt then went on to become the Director of Athletic Performance for the NBA’s San Antonio Spurs. He returned to Austin as Director of Performance with Driven Performance and is now the Director of Performance and Athletes In Motion at HCI. Herring holds his CSCS, MSCC, USAW and CES certifications and believes in pushing athletes of every level to their full potential through a proper mixture of movement, strength training and mobility.

Q&A with Matt

Q: How long have you been training/coaching?
A: Personally, since high school. I’ve been a coach since 1994.

Q: What sport did/do you compete in?
A: I was an average high school basketball athlete. My GPA was higher than my scoring average.

Q: What is your training philosophy?
A: Training that is based in science, backed by data and grounded in function

Q: What are you training for right now?
A: Currently training to fight off Father Time. Though I hear he’s undefeated

Q: What words of encouragement would you give your clients?
A: Stay consistent and active.

Q: What’s your preferred activity to do outside of the gym?
A: Outside active stuff, including pool skating

Q: If you could travel anywhere, where would you go and why?
A: Anywhere with my family. Travel always brings us closer.

Q: What was your childhood dream job?
A: Motorcycle stuntman

Bryan Lewis

Assistant Director of Performance & Training

The Assistant Director of Performance & Training, Bryan Lewis, brings extensive experience and expertise in strength and conditioning coaching and athletic performance to the AIM program at Hill Country Indoor. Lewis received his master’s degree in Human Performance from the University of Florida. He then went on to establish himself in the field at Coastal Carolina University and The University of Houston, holding impressive positions at both locations. Prior to joining HCI, Bryan spent three years as the Director of Athletic Performance at Griffin Elite Sports & Wellness Center in Kentucky. working with both adults and youth in individual and team settings. He has extended experience coaching athletes of all levels, from novice to professional, in a wide variety of sports. Lewis currently holds the following certifications: NSCA, CSCS, TPI Level I & II, CAFS (Gray Institute Certification in Applied Functional Science) and 3DMAPS (Gray Institute Three Dimensional Movement Analysis Performance System). His vast knowledge and experience provide a fresh and modern approach to performance training within Athletes In Motion!

Q&A with Bryan

Q: What sports did/do you compete in?
A: I was a basketball kid through and through, but now I have transitioned my training towards ultra marathon races and mountain biking.

Q: What is your training philosophy?
A: Clear dysfunctions as early on into training as possible, then build a great foundation of mobility and stability (strength). From there, you can manipulate all the training parameters to either train for general health or performance.

Q: What are you training for right now?
A: I mainly train to keep up with my wife. She is an incredible athlete and that’s about the best I can wish for.

Q: What words of encouragement would you give your clients?
A: That you can’t make changes in one day or one workout. It comes from consistent and progressive training that you put in over years. Relax, pace it out and know that your coach will take care of you.

Q: What’s your preferred activity to do outside of the gym?
A: My absolute favorite thing to do is to find a new trail, put my shoes on and adventure for hours with my wife.

Q: If you could travel anywhere, where would you go and why?
A: New Zealand! We’re going this February for a 50k trail race.

Q: What’s something you’ve always wanted to do but haven’t…yet?
A: Through hike the Appalachian Trail.

Chris Meadows

Performance Coach

Performance Coach, Chris Meadows, joined the AIM team with a wide variety of experience in both fitness and athletics. Meadows earned his bachelor’s degree in Exercise Sport Science from Texas State University. While in college, Chris played football, reinforcing his desire to help athletes of every stage reach their full potential, whether in a specific sport or in overall fitness. Prior to joining Hill Country Indoor, he coached at Train 4 the Game, where he was introduced the philosophy of functional training. Meadows is a Certified Strength and Conditioning Specialist (CSCS) and continues to strive at Hill Country Indoor through personal training, Adult AIM Training and Youth AIM Training.

Q&A with Chris

Q: What sport did you compete in?
A: Football! I played all the way up to college, where I played linebacker/defensive end at Texas State University. Go Cats!

Q: What is your training philosophy?
A: Three-dimensional, full body training. I’ll typically do a full body workout that stresses movement in all three planes of motion (frontal, sagittal and transverse).

Q: What are you training for right now?
A: Marathons and half marathons! I’m an athlete turned runner thanks to influential coach, Bryan Lewis.

Q: What words of encouragement would you give your clients?
A: Just keep going. In three months, your mind and body will thank you if you’ve put the work in.

Q: What’s your favorite post workout meal?
A: A bowl of oatmeal with a scoop of protein powder and blueberries – YUM.

Q: What’s your favorite quote?
A: “Things don’t magically happen, you don’t wake up one day and are able to run 26 miles.”

Curtis Fellenz

Performance Coach

Performance Coach, Curtis Fellenz, brings a strong educational and athletic background to the AIM team. Fellenz earned his bachelor’s degree in Exercise Biology from the University of California and his master’s degree in Exercise Science from Texas State University. Prior to joining HCI, Curtis worked as the Assistant Coach to the Men’s Lacrosse Team at UC and was a Graduate Assistant for the Department of Health and Human Performance. His certifications include NSCA-Certified Strength and Conditioning Specialist (CSCS) and Heads Up! Concussion Certified through the CDC. Curtis’s athletic endeavors primarily formulated around lacrosse, both at an undergraduate and graduate level. With this experience, he specializes in lacrosse players of all levels and is a huge proponent of diversification from a physical and mental development standpoint.

Q&A with Curtis

Q: What sport did you compete in?
A: I’ve competed in football, basketball, baseball, volleyball, lacrosse, soccer, rugby, track and swimming throughout my life as an athlete. I’m a HUGE proponent of diversification at the youth level.

Q: What is your training philosophy?
A: Move better and feel better. I’ve found that’s pretty adaptable to different goals and people in terms of what it means…move better as an athlete/person; feel better about yourself, feel better because you look better, etc.

Q: What are you training for right now?
A: I want to dunk a basketball this calendar year, so I’m doing a fair amount of power development training currently.

Q: What words of encouragement would you give your clients?
A: I try to point out areas/points of improvement that are often overlooked.

Q: What’s your favorite post workout meal?
A: Gimme ALL the carbs!

Q: What’s your preferred activity to do outside of the gym?
A: I used to play a TON of pickup basketball, but I haven’t played much recently. I play lacrosse as often as I can and recently picked up volleyball again.

Q: If you could travel anywhere, where would you go and why?
A: I would love to visit Australia. I’ve heard so many great things about it from friends who have lived there.

Brandon Gonzalez

Performance Coach

Performance Coach, Brandon Gonzalez, brings over 10 years of fitness industry experience to AIM, both as a personal trainer and group fitness instructor. Gonzalez earned his bachelor’s degree in Kinesiology-Exercise Science. His long list of certifications include USAW Level 1 Coach for Olympic weightlifting, Les Mills Body Pump, RPM, NASM Certified Personal Trainer and Certified Strength & Conditioning Specialist (CSCS). Prior to joining AIM, Brandon was a Strength and Conditioning Assistant for the University of Texas Basketball program and University of Texas San Antonio Football program. He competed in active martial arts for approximately 20 years and fought in the ring of golden gloves amateur boxing for over 10 years. Brandon’s goal at HCI is to help improve the lives of everyone he comes in contact with through fitness. He hopes to guide, improve and inspire everyone to push the limits of their fitness goals by utilizing knowledge, skills and personal connections to provide a stronger purpose. Through training and group classes, Brandon works on improving every individual’s level of fitness, as well as his/her specific training routines. By perfecting the overall training routine, individuals will benefit by pushing the body in each plane of motion, translating to his/her specific sport.

Q&A with Brandon

Q: What sports did you compete in?
A: Through high school, everything. I excelled at football, track & field and boxing. I walked onto the football team at the University of Houston and played until my second ACL/MCL/PCL tear at age 21. No matter the injuries and surgeries from this sport, it is still the greatest game in the world to me!

Q: What is your training philosophy?
A: To help a person improve his/her fitness and achieve individual goals by using a combination of traditional strength training and movement-based techniques to achieve optimal performance.

Q: What are you training for right now?
A: To be the best me I can be! Joking…but really, at the moment, only competing in Spartan Races.

Q: What words of encouragement would you give your clients?
A: Trust that you do have more! There is always a little more in the tank, Even if you need a break – fine – but we collect ourselves and get back to work because YOU CAN DO IT! Usually, after a few of these statements, even if people get down, we’re able to get right back up and go after it!

Q: What’s your preferred activity to do outside of the gym?
A: Kayak

Q: What’s your favorite quote?
A: I have two! “Somebody may beat me, but they are going to have to bleed to do it.” – Steve Prefontaine.
“It ain’t how hard you hit, it’s how hard you can get hit and keep moving forward; how much you can take and keep moving forward; that’s how winning is done” – Rocky Balboa

Q: What was your childhood dream job?
A: To be an Avenger and play for the Houston Oilers…but then they left when I was a kid. For a real(ish) job, I really wanted to be an astronaut. I love space! All of the movies about it always go me!

Jesse Bethke

Performance Coach

Performance Coach at Hill Country Indoor, Jesse Bethke, brings a data-driven approach to the Athletes In Motion program. Bethke earned his Bachelor of Science degree in Exercise Science Integrative Physiology from Pacific University. He then went on to earn his Master of Science degree in Exercise Science – Biomechanics from the University of Texas. Jesse has a wide range of sports experience that make him an asset to the coaching team. At Illinois Valley High School, he played Basketball, Track and Field as a thrower/jumper, and Golf. In college, he competed in both Men’s Golf and Track and Field as a thrower (where he held collegiate school records in weight throw, shot put and discus). Bethke holds multiple certifications, including NSCA-CSCS, TRX – STC and Wilderness First Responder (camping, anyone?). His goal at HCI is to promote exercise as something everyone can enjoy by developing positive behavioral changes, improving movement patterns and making informed, healthy choices. His science-backed approach allows for data-driven results through movement!

Q&A with Jesse

Q: What sports did you compete in?
A: Basketball, track & field (thrower), golf, baseball, racquetball

Q: What is your training philosophy?
A: To enhance movement to live life to its fullest and perform at a wanted level. Caring more about the quality of movement rather than how many calories you burn during a movement. Aesthetics mean nothing if there’s no performance.

Q: What are you training for right now?
A: Strength and power to keep competing in rec league basketball and volleyball. Looking to start doing Highland games soon as well!

Q: What words of encouragement would you give your clients?
A: There is always a way to find exercises you can do. Always keep moving.

Q: What’s your preferred activity to do outside of the gym?
A: If I can’t get in a gym session, I love to go rock climbing or bouldering

Q: What’s your favorite quote?
A: “You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That’s how winning is done!” – Rocky Balboa

Q: What was your childhood dream job?
A: To be a jet pilot…but I grew to be too tall…

Q: If you could travel anywhere, where would you go and why?
A: Norway/Iceland/Finland for sure. Love Norse mythology as well as snowy mountain landscapes next to large bodies of water.

Ryan Bobo

Performance Coach

Ryan Bobo joins the AIM team with the goal of improving lives through motion and fitness. Ryan earned his bachelor’s degree in Exercise Physiology from Baylor University, where he competed on the university’s rugby team. He holds certifications through NSCA as a Certified Strength and Conditioning Specialist (CSCS) and NASM as a Certified Personal Trainer.

Q&A with Ryan

Q: What sports did you compete in?
A: I played football, ran track in high school and played rugby at Baylor

Q: What is your training philosophy?
A: I want to teach my clients so they can approach their own personal fitness, knowing they are making the right decisions and doing things properly.

Q: What are you training for right now?
A: Right now, I’m working towards getting back into playing rugby, as well as running a spartan race.

Q: What words of encouragement would you give your clients?
A: Progress is relative to yourself, focus on what you’ve accomplished, not someone else.

Q: What’s your preferred activity to do outside of the gym?
A: I do woodworking as a side business!

Q: What’s your favorite quote?
A: “We are what we repeatedly do. Excellence then, is not an act, but a habit” – Aristotle

Q: What was your childhood dream job?
A: Professional football player

Q: If you could travel anywhere, where would you go and why?
A: New Zealand. It’s just gorgeous!

Kel Ebert

Performance Coach

Performance Coach, Kel Ebert, joined the AIM team with a variety of certifications, as well as collegiate athletic experience. Ebert earned his bachelor’s degree in Sports and Exercise Science from Pittsburgh State University. Prior to graduating, Kel played shortstop on the Manhattan Christian College NAIA baseball team. His long list of certifications include ACE Certified Personal Training (CPT), NASM Certified Strength and Conditioning Specialist (CSCS), NASM Corrective Exercise Specialist and AHA CPR/AED. Kel’s training philosophy is to develop a plan, have an approach and execute the small details.

Q&A with Kel

Q: What sports did you compete in?
A: Football, basketball and baseball

Q: What is your training philosophy?
A: Develop a plan, have an approach, execute the small details.

Q: What are you training for right now?
A: General health and strength

Q: What words of encouragement would you give your clients?
A: Anything is possible if you want it bad enough.

Q: What’s your preferred activity to do outside of the gym?
A: Trail running or hiking!

Q: What’s your favorite quote?
A: “The only difference between a winner and a loser is a winner plays until he wins.”

Q: What was your childhood dream job?
A: A police officer!

Erin Schrier

Personal Trainer

Personal Trainer, Erin Schrier, strives to be the ultimate motivator and accountability partner to those on their fitness journey. Schrier earned her Bachelor of Science in Health and Exercise from the Colorado State University. She currently holds certifications through NASM-CPT and TRX. Erin’s relentless encouragement and ability to walk the talk make her an asset to the AIM team. Balancing two kids with coaching and maintaining her own fitness journey have pushed her to be the compassionate, yet firm, coach she is today.

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