About AIM Training at Hill Country Indoor

Staff   |   Facility   |   Philosophy   |   AIM Classes


Matt Herring is the Director of Performance at Hill Country Indoor. Matt spent the past 15 years as a college and professional strength and conditioning coach. He started his career at Oklahoma State University where the Cowboys won the Big 12 and advanced to a Final Four in NCAA Basketball. He then joined the staff at the University of Florida where they won multiple SEC titles and back to back NCAA National Championships. Herring moved on to the NBA as Director of Athletic Performance for the San Antonio Spurs, with an NBA Finals appearance. He returned to Austin as Director of Performance with Driven Performance and he is CSCS, MSCC, USAW and CES certified. Matt will oversee all aspects of performance in sports and team training.


Bryan Lewis joins the Hill Country Indoor staff with extensive experience and expertise in Strength and Conditioning Coaching and Athletic Performance. After receiving his Master’s Degree in Human Performance from the University of Florida, Bryan established himself in the field at Coastal Carolina University and The University of Houston holding impressive positions at both locations. He has spent the past 3 years as the Director of Athletic Performance at Griffin Elite Sports & Wellness Center in Kentucky working with both adults and youth in individual and team settings. His experience has allowed him to coach athletes ranging from novice to professional in a wide variety of sports. He has certifications including NSCA, CSCS, TPI Level I & II, CAFS (Gray Institute Certification in Applied Functional Science) and 3DMAPS (Gray Institute Three Dimensional Movement Analysis Performance System). Highly qualified, Bryan brings a fresh and experienced approach to the Performance programs at Hill Country Indoor.

AIM Training at Hill Country Indoor will take place primarily within the AIM Training Center located on the ground floor of the indoor sports facility. This space boasts brand new, high quality equipment and a versatile layout for a variety of training purposes. The room includes both turf and performance rubber flooring along with a full rack unit, a reinforced MedBall wall, Keiser trainers, custom pull up bars and suspension anchors, boxes, sleds, ropes, rowers, stationary bikes and space for stretching, mobility, and recovery.


At Hill Country Indoor, we believe that improved function and performance are virtues intended for all. Based in science and guided by the truths of human movement, our programs are designed to enhance total athletic development. Our seven foundational principles allow the staff to properly assess, correct and progress an athlete toward improved function and performance based on their individual threshold of success. The performance staff at Hill Country Indoor are held to strict standards of education, certification, and experience to ensure the highest level of coaching possible during each session. We hold our coaches to a high moral standard. They WILL coach with passion, positivity and purpose. Each athlete that trains at HCI will be appropriately progressed and motivated to achieve their goals, no matter how big or small. 


HCI’s Foundations of Athleticism:

The Foundations of Athleticism are the seven qualities, that when tested and strengthened, give athletes the best chances for success.

Proper function begins with proper mobility. Without proper mobility, incorrect movements and partiality to particular sides or muscles develop into dysfunction over time. No matter your sport or physical goals, mobility will be a necessity.

All things in sport and performance are built on a solid foundation of balanced total body strength. Having a body that has consistent strength from right to left and front to back is a crucial factor for proper function.

Explosiveness is the key to success in sport, and teaching your body how to be efficient in producing power is the only the start. Proper joint sequencing to generate power as well as utilization of the body to decelerate the power created are both paramount.

Having a high threshold of cardiovascular endurance is a trait that is oftentimes overlooked by athletes. A solid base of cardiovascular endurance allows an athlete to create a competitive advantage over others who become tired in the later minutes of competition.

The ability to plant, cut, turn and change directions efficiently and effectively is the basis to all sports. Understanding proper mechanics in conjunction with the physical capabilities required to execute these movements will create an advantage for the athlete.

Investing in yourself with proper nutrition and a recovery program are the intangibles most athletes disregard. Challenging your body with demanding training sessions is only part of what makes up an elite athlete’s training regimen. The remainder comes from proper nutrition choices, timing and progression as well as proper and effective recovery modalities. All athletes train hard, but great athletes recover and eat properly to complement their training sessions.

Mental strength is an aspect of great athletes that consists of coach-ability, problem solving and mental resiliency. The ability to focus on coaching cues and physically put those cues into action is a sign of a mature and mentally strong athlete. The ability to work through problems and to mentally stay engaged when things are not going your way are elite level attributes that are able to be honed and built upon over time.


Take AIM at your fitness!

Stay on target with your fitness goals with HCI’s A.I.M. Program. While A.I.M. originally stands for Athletes in Motion, it also represents our process of discovering the inner athlete in you. Each letter perfectly describes our system for building your program. A.I.M. also stands for Assess & Analyze, Identify to Individualize, and Motivate with Movement. Start your journey as our coaches Assess & Analyze your abilities via our Total Assessment Profile (TAP). Utilizing the latest technology and methods, we will ensure a focused approach to training. Combining your goals with the data from your TAP, we help you Identify the right services to Individualize a program that is best for you. Finally, we will Motivate you to Move properly to maximize results and achieve success.

Assess and Analyze:

Let the professionals at Hill Country Indoor ASSESS your abilities via our Total Assessment Profile (TAP). Then, we will review the results and ANALYZE your data with the latest methods and technology.

Identify to Individualize:

With the inclusion of DARI in your Total Assessment Profile, we will help you IDENTIFY the programs and services we offer that are right for you. Program recommendations are always INDIVIDUALIZED and are specific to YOU.

Motivate with Movement:

Our coaches are primed and experienced to MOTIVATE you to MOVE properly and safely to maximize results and achieve success.

Submit your information to be updated on sports programs as they are announced. Registration for Fall Programs will close on Sept. 1 and future programs will be announce shortly thereafter!
  • This field is for validation purposes and should be left unchanged.
Submit your information to be updated on sports programs as they are announced. Registration for Fall Programs will close on Sept. 1 and future programs will be announce shortly thereafter!
  • This field is for validation purposes and should be left unchanged.
Submit your information to be updated on sports programs as they are announced. Registration for Fall Programs will begin at the end July!
  • This field is for validation purposes and should be left unchanged.
We are currently scheduling all existing party packages. Book now!
  • :
  • Name
  • Age
  • This field is for validation purposes and should be left unchanged.

Please reserve space for the full number of guests that you are inviting. We want to ensure that enough space in the facility is reserved to accommodate all of your guests comfortably.

  • You will only pay for the number of participants that exceeds the number in the package you select. You will be charged for each additional guest based on the per participant cost for that package.
  • We understand that changes happen! If you need to add guests to your party, simply let us know at least seven days prior to event so that we can adjust accordingly.
  • No outside food or drinks are allowed in the building with the exception of the birthday cake. Birthday cake is not provided although Hill Country Indoor has partnered with Gigi's Cupcakes to provide you with the option to pick up a Birthday Cake or Cupcakes on the day of your celebration at a discount! Email them your confirmation email and proof of booking to get 10% off your order!
  • Waivers are required for each participant and can be filled out online (coming soon) or in person at the facility.
  • Payment: We require a deposit equal to 50% of the expected total in order to reserve your event. We accept cash and all major credit/debit cards. Checks are not accepted. The remainder amount of the event balance is due on the day of the celebration.
  • Cancellation: If you need to cancel or reschedule your event, we require 14 days advance notice from your event date. If you submit with the required 14 days advanced notice, your deposit will remain as a credit on your account to be used towards a celebration up to one year from the original date of your event. If you provide less than 14 days notice or do not show up on the day of your event, your deposit is forfeited.